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ams 2 pro
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Review moat
Great357.68avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$141.34avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$187K$187K/yr · 115K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Price range
Bad$10.98–$547.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale