70
abs filament
Launch itA $1.6M/yr market growing +2.3% this quarter with returns at 2.0% — clears our launch bar.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$42.37avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Market size
Great$1.6M$1.6M/yr · 1.0M searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$10.11–$139.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,046.96avg incumbent reviews — the moat a new listing must climb