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3m pads
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.08avg listing price — sweet spot $15–$100
Review moat
Good608.13avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Price range
Good$5.30–$26.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$101K$101K/yr · 30K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand