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zygo tape face
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Price range
Great$6.02–$48.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,661.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$81K$81K/yr · 64K searches
Signals Quality Gap