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Worth a lookShows searches that convert (27.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible27.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 621K searches
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Price range
Okay$5.63–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad17,869avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand