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55

zima dental

Worth a look

Shows a $2.3M/yr market, but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.

Market size 95Growth 25Conversion 66Competition 15Returns 90Price range 64Avg price 84Brand share 21Review moat 29Quality gap 79

Market size

Incredible$2.3M

$2.3M/yr · 523K searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$74.02

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$20.88–$144.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,577.6

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Products