32
young living diffuser
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$50.01avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.42–$350.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,248.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 90K searches
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Signals High Price