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yoga mat wipes
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.48avg listing price — sweet spot $15–$100
Price range
Great$11.52–$38.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good979.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$84K$84K/yr · 41K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand