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Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$878K$878K/yr · 531K searches
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Price range
Good$5.32–$30.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,370.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf