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xylitol packets
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Price range
Great$7.39–$38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$130K$130K/yr · 55K searches
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,585.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Out of Stock