40
xeroform petrolatum dressing 1x8
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Review moat
Good1,006.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.65–$26.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 13K searches
Competition
Bad90%top-5 click share — a locked-up shelf