51
wrist tape
Worth a lookShows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Market size
Okay$222K$222K/yr · 510K searches
Avg price
Okay$10.03avg listing price — sweet spot $15–$100
Price range
Okay$7.00–$18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,943.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality