35
wrestling scale
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$71.78avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$15.29–$135.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad24,326.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$21K$21K/yr · 26K searches
Growth
Bad-54.3%90-day search growth — must beat 0% to launch