67
wrapped plastic cutlery set with napkin
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$29.59avg listing price — sweet spot $15–$100
Price range
Great$8.84–$50.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$617K$617K/yr · 440K searches
Review moat
Good966.45avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality