36
wound packing gauze
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.87avg listing price — sweet spot $15–$100
Review moat
Okay2,259.6avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.96–$19.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 44K searches
Signals Low Review Barrier