52
wound cleanser
Worth a lookShows searches that convert (18.0% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$872K$872K/yr · 372K searches
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Price range
Good$4.99–$28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,567.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality