68
wound care
Launch itA $876K/yr market growing +9.0% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Price range
Great$3.02–$76.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.37avg listing price — sweet spot $15–$100
Market size
Great$876K$876K/yr · 863K searches
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,725.3avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand