47
wood wax
Skip itSoft demand (-1.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Price range
Good$5.84–$27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$191K$191K/yr · 169K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,656.63avg incumbent reviews — the moat a new listing must climb