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wood scratch remover
Launch itA $1.2M/yr market growing +0.5% this quarter with returns at 1.1% — clears our launch bar.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.97avg listing price — sweet spot $15–$100
Price range
Great$6.07–$83.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 428K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,147.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand