49
wong to yick
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$22.69avg listing price — sweet spot $15–$100
Price range
Great$7.35–$61.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,506.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$240K$240K/yr · 138K searches
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand