49
wok brush
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Review moat
Okay1,937.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.06–$19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$65K$65K/yr · 65K searches
Growth
Bad-27.2%90-day search growth — must beat 0% to launch