45
wish hand sanitizer spray
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Price range
Good$4.44–$42.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,297.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 328K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.7%90-day search growth — must beat 0% to launch