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white ribbon 2 inch
Skip itPrices mostly outside the sweet spot ($5.65–$10.95) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,948.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.47avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 45K searches
Price range
Bad$5.65–$10.95cheapest to priciest tracked listing — scored on the share inside $15–$100