54
white plastic plates with gold trim
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but soft demand (-6.1% this quarter) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.22avg listing price — sweet spot $15–$100
Price range
Great$4.22–$88.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,395.29avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$137K$137K/yr · 170K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand