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white lunch bags paper 50
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Great456.15avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$14K$14K/yr · 14K searches
Growth
Bad-59.6%90-day search growth — must beat 0% to launch
Price range
Bad$5.15–$12.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier