55
white and gold dinner plates
Worth a lookShows a sweet-spot price point ($42.47 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Incredible$42.47avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$8.83–$115.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,647.82avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 124K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand