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whisk broom
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.60–$28.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$391K$391K/yr · 300K searches
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,067.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Signals Low Review Barrier