40
wedge pillow headboard
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$50.01avg listing price — sweet spot $15–$100
Price range
Great$17.16–$121.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$229K$229K/yr · 74K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,520.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price