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wedding wrapping paper
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good582.78avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$583K$583K/yr · 816K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Price range
Okay$5.09–$22.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality