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wedding cups
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.23avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$4.72–$63.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Market size
Good$283K$283K/yr · 368K searches
Review moat
Okay1,600.65avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality