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wax paper bags
Worth a lookShows low returns (0.9%), but soft demand (+1.3% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$5.64–$48.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,408.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay$133K$133K/yr · 123K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand