57
waterproof wound cover for showering
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.35–$28.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,899.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 61K searches