48
waterproof lighter
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Price range
Good$7.17–$35.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,970.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$71K$71K/yr · 126K searches
Growth
Bad-14.2%90-day search growth — must beat 0% to launch