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waterproof dressing for wounds
Skip itPrices mostly outside the sweet spot ($6.87–$14.07) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,702.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Market size
Bad$95K$95K/yr · 88K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$6.87–$14.07cheapest to priciest tracked listing — scored on the share inside $15–$100