55
water out
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.04avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.92–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$315K$315K/yr · 150K searches
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,250.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf