47
water distiller cleaner
Skip itSoft demand (-23.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$23.08avg listing price — sweet spot $15–$100
Price range
Great$9.99–$43.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,231.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$209K$209K/yr · 50K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-23.4%90-day search growth — must beat 0% to launch