65
water cooler cups
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$23.71avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Price range
Great$4.72–$65.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,359.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 38K searches
Signals No Dominant Brand