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water away pills
Launch itA $2.3M/yr market growing +18.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.2M searches
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Price range
Good$6.38–$35.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,470.18avg incumbent reviews — the moat a new listing must climb