68
vitamins
Worth a lookShows a $26.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$26.6M$26.6M/yr · 17.7M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.92avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$5.84–$54.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Review moat
Bad16,145.51avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand