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vitamin patches
Worth a lookShows low returns (0.2%), but soft demand (-16.4% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Review moat
Good514.17avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.84–$38.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$194K$194K/yr · 200K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-16.4%90-day search growth — must beat 0% to launch