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vitamin d3 k2 magnesium

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Soft demand (-28.5% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 11Conversion 61Competition 37Returns 100Price range 71Avg price 82Brand share 63Review moat 23Quality gap 20

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.79

avg listing price — sweet spot $15–$100

Price range

Good$9.38–$29.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$290K

$290K/yr · 309K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,300.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Reviews