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vitamin d and zinc
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Price range
Great$9.99–$33.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,322.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 79K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality