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vitamin d and b12
Skip itSoft demand (-18.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Price range
Good$8.65–$31.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$231K$231K/yr · 138K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,074.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.9%90-day search growth — must beat 0% to launch