51
vio2 mouth tape
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Review moat
Great359.4avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.98–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$191K$191K/yr · 70K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand