54
video game party favor bags
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($61K/yr) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great396.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.41–$32.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 77K searches