59
vibrato
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$32.41avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Price range
Okay$8.04–$240.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,197.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 135K searches