40
vi shift glasses
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Avg price
Great$54.85avg listing price — sweet spot $15–$100
Review moat
Good853avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$197K$197K/yr · 94K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$11.25–$491.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.6%90-day search growth — must beat 0% to launch