54
vet wrap for horses
Worth a lookShows searches that convert (16.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Price range
Great$8.68–$35.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Market size
Okay$218K$218K/yr · 76K searches
Review moat
Okay2,544.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality