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velvet bag
Skip itSoft demand (-4.3% this quarter) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good863.51avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$4.99–$26.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Market size
Okay$119K$119K/yr · 283K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch