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vanilla pumpkin candle
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great392.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$6.86–$21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 25K searches
Signals Low Review Barrier